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Artificial Intelligence in Practice: How 50 Successful Companies Used AI and …
Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made …
- Edition
- -
- ISBN/ISSN
- 9789354246593
- Collation
- viii, 340p. : il. ; 22 cm.
- Series Title
- -
- Call Number
- 658.056 3 BER a
Designing Brand Identity: An Essential Guide for the Whole Branding Team - 5t…
Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections…
- Edition
- 5th. Ed.
- ISBN/ISSN
- 9781118980828
- Collation
- xx, 335 p. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 WHE d
Artificial Intelligence for Marketing: Practical Applications
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist―but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have b…
- Edition
- -
- ISBN/ISSN
- 9781119406372
- Collation
- xx, 335 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 JIM a
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it th…
- Edition
- -
- ISBN/ISSN
- 9781637740804
- Collation
- xx, 260 hlm. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 MIK m
AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelli…
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be …
- Edition
- -
- ISBN/ISSN
- 9781503628045
- Collation
- xx, 252 p. : il. ; 24 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 RAJ a
The future of management
In The Future of Management, world-renowned business sage Gary Hamel argues that organizations need bold management innovation now more than ever. The current management model - centered on control and efficiency - no longer suffices in a world where adaptability and creativity drive business success." "In his most provocative book to date, Hamel takes aim at the legacy beliefs preventing twent…
- Edition
- -
- ISBN/ISSN
- 9781422102503,
- Collation
- xiv, 272 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.4063 HAM f
Life 3.0: being human in the age of artificial intelligence
What jobs should be automated? How should our legal systems handle autonomous systems? How likely is the emergence of suprahuman intelligence? A.I. is the future of science, technology, and business--and there is no person better qualified or situated to explore that future than Max Tegmark. What has A.I. brought us? Where will it lead us? The story of A.I. is the story of intelligence--of life…
- Edition
- First edition.
- ISBN/ISSN
- 9781101946596
- Collation
- xii, 364 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 303.4834 TEG l
Interpretative phenomenological analysis: theory, method and research
Interpretative phenomenological analysis (IPA) is a qualitative research approach committed to the examination of how people make sense of their major life experiences. This text provides a detailed guide to conducting IPA research, presenting the theoretical underpinnings of the approach, a comprehensive overview of the stages of an IPA research project, and examples of high-quality IPA studie…
- Edition
- 2nd edition.
- ISBN/ISSN
- 9781529753806
- Collation
- 225 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 150.192 SMI i
The innovator's DNA: mastering the five skills of disruptive innovators
Are you the next Steve Jobs?You could be as innovative and impactful—if you can change your behaviors to improve your creative impact.In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator’s Dilemma, The Innovator’s Solution) build on what we know about disruptive innovation to show how individuals can develop the skills ne…
- Edition
- -
- ISBN/ISSN
- 9781422134818
- Collation
- vi, 296 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.4063 GRE i
The other side of innovation: solving the execution challenge
The authors reveal how to execute an innovation initiative. Regardless of the type of initiative, the crux of the challenge is that business organizations are not designed for innovation; they are designed for ongoing operations. And there are deep and fundamental conflicts between the two.
- Edition
- -
- ISBN/ISSN
- 9781422166963
- Collation
- xiv, 220 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.4063 GOV o
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