Digital marketing: strategic planning & integration

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a di…

Digital marketing

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links mar…

Investment analysis & portfolio management

INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT, Tenth Edition, teaches readers how to manage their money to derive the maximum benefit from what they earn. From asset allocation to selecting investments in a global market, this book gives readers a solid foundation in personal finance and presents the same tools used extensively by professionals, organizations, and schools across the country. Fil…

Fundamentals of investment management

Presenting applied theory alongside real-world examples, Fundamentals of Investment Management provides a survey of the important areas of investments: valuation, the marketplace, fixed income instruments and markets, equity instruments and markets, derivative instruments, and a cross-section of special topics, such as international markets and mutual funds. The text is user-friendly, but makes…

Financial Markets and Investments

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

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Call Number

332 MUN f

The economics of money, banking, and financial markets

The Economics of Money, Banking and Financial Markets brings a fresh perspective to today's major questions surrounding financial policy. Influenced by his term as Governor of the Federal Reserve, Frederic Mishkin offers students a unique viewpoint and informed insight into the monetary policy process, the regulation and supervision of the financial system, and the internationalization of finan…

Investments

The integrated solutions for Bodie, Kane, and Marcus' Investments set the standard for graduate/MBA investments textbooks. The unifying theme is that security markets are nearly efficient, meaning that most securities are priced appropriately given their risk and return attributes. The content places greater emphasis on asset allocation and offers a much broader and deeper treatment of futures,…

Keuangan Perusahaan

Keuangan Perusahaan merupakan sebuah fungsi dalam bidang Manajemen selain Pemasaran, Produksi, Akuntansi dan Sumber Daya Manusia. Keuangan Perusahaan menjadi sentral dari fungsi manajemen tersebut. Keuangan perusahaan memberikan darah bagi fungsi manajemen yang lain

Consumer Behavior: Buying, Having, and Being, Global Edition.

Edition

12th ed

ISBN/ISSN

9781292153100

Collation

1 online resource.

Series Title

-

Call Number

[KOM-LIB-217]

Investment banking: valuation, leveraged buyouts, and mergers & acquisitions

This book is a highly accessible and authoritative book that focuses on the primary valuation methodologies currently used on Wall Street?comparable companies, precedent transactions, DCF, and LBO analysis. These methodologies are used to determine valuation for public and private companies within the context of M & A transactions, LBOs, IPOs, restructurings, and investment decisions. Using a s…