PART I. BACKGROUND FOR INTERNATIONAL BUSINESS 1. Globalization and International Business PART II. COMPARATIVE ENVIRONMENTAL FRAMEWORKS 2. The Cultural Environments Facing Business 3. The Political and Legal Environments Facing Business 4. The Economic Environments Facing Business 5. Globalization and Society PART III. THEORIES AND INSTITUTIONS: TRADE AND INVESTMENT 6. International Trade and F…
This is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging eco…
When you start a new venture - for-profit or not, individually or within existing organisations - you are not only trying to make a good living, you are engaged in expanding the horizon of valuable new economic opportunities. This book offers you expert principles to help you do that start to finish.
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand w…
With explanations and real-life case studies, combined with an extensive array of aids to learning, this introductory text integrates features which provide a framework to help students learn the major concepts behind managerial finance. point-by-point at the end of the chapters and noted in the assignment material. More logically, the chapter on the analysis of financial statements is now plac…
Takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up to the minute case studies and today's most creative public relations work.
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and r…