Routledge handbook of strategic communication

The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, phi…

Group communication

This book constitutes the refereed proceedings of the First International COST 264 Workshop on Networked Group Communication, NGC'99, held in Pisa, Italy in November 1999. The 20 revised full papers presented are carefully reviewed and selected from a total of 49 submissions. Among the topics addressed are communication protocols, multicast communication, communication architectures, large-scal…

Skilled interpersonal communication: research, theory, and practice

There is a fundamental, powerful and universal desire amongst humans to interact with others. People have a deep-seated need to communicate, and the greater their ability in this regard the more satisfying and rewarding their lives will be. The contribution of skilled interpersonal communication to success in both personal and professional contexts is now widely recognised and extensively resea…

Interpersonal communication: everyday encounters

Edition

9th.ed

ISBN/ISSN

9780357032947

Collation

xix, 412 pages : color illustrations ; 26 cm

Series Title

-

Call Number

153.6 WOO i

Dictionary of media and communication studies

The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. In this 9th edition, James Watson and Anne Hill provide a detailed compendium of the different facets of personal, group, mass-media and internet communication that continues t…

Introduction to communication studies

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of 'Structuralism and Semiotics, Fiske-Style'. Both underline the continuing relevance of this foundational text in commun…

Communication as culture: essays on media and society

In this classic text, James W. Carey maintains that communication is not merely the transmission of information. Reminding the reader of the link between the words "communication" and "community," he broadens his definition to include the drawing-together of a people that is culture. In this context, Carey questions the American tradition of focusing only on mass communication's function as a m…

A handbook of corporate communication and strategic public relations: pure an…

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing new approach to this topic, the authors challenge…

Energize your workplace: how to create and sustain high-quality connections a…

Through compelling and illustrative stories, Energize Your Workplace offers managers, executives, and human resource professionals the resources they need to build high-quality connections in the workplace

Advertising and promotion : an integrated marketing communications perspective

THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are…