Services marketing: integrating customer focus across the firm

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emp…

Social media management : using social media as a business instrument

This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business …

Internal communications: a manual for practitioners

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-…

Computer applications in engineering and management

The book Computer Applications in Engineering and Management is about computer applications in Management, Electrical Engineering, Electronics Engineering and Civil Engineering. It covers the software tools for office automation, introduces the basic concepts of database management, and provides an overview about the concepts of data communication, internet, and e-commerce. Additionally, the bo…

Society 5.0 : A People-centric Super-smart Society

This open access book introduces readers to the vision on future cities and urban lives in connection with “Society 5.0”, which was proposed in the 5th Basic Science and Technology Plan by Japan’s national government for a technology-based, human-centered society, emerging from the fourth industrial revolution. The respective chapters summarize the findings and suggestions of joint resear…

Anatomy of a business plan: the step-by-step guide to building your business …

From envisioning the organizationalВ structure to creating the marketing plan that powers growthВ to building for the future with airtight financial documents, this guide provides the tools to create well-constructed business plans. Beginning with theВ initial considerations, this handbook offers proven, step-by-step advice for developing and packaging the components of a business planвЂ�…

Interpersonal skills in organizations

The book is organized into 19 chapters that can be used as a stand-alone, modular chapter independent of the rest of the book or used in conjunction with other chapters. The chapters are grouped into four units: understanding self (intrapersonal skills), working effectively with others (interpersonal skills), working in teams, and leading individuals and groups

Managerial decision modeling with spreadsheets

Balakrishnan offers the perfect balance of the decision modeling process and the use of spreadsheets to set up and solve decision models. The third edition has been updated to reflect the latest version of Excel.

Business process modeling, simulation and design

Edition

3rd ed.

ISBN/ISSN

9781138061736

Collation

xvi, 526 pages ; 26 cm.

Series Title

-

Call Number

658.401 LAG b

Auditor's guide to IT auditing

Description: Step-by-step guide to successful implementation and control of IT systems—including the Cloud Many auditors are unfamiliar with the techniques they need to know to efficiently and effectively determine whether information systems are adequately protected. Now in a Second Edition, Auditor's Guide to IT Auditing presents an easy, practical guide for auditors that can be applied t…