This text is engaging and practical, yet research-based style is designed to help students achieve the success they desire. Specifically, the ideas, tools, and techniques help students enhance their effectiveness, career potential, and general well-being
Develop an understanding of the core principles of information systems (IS) and how these principles make a difference in today's business environment with Stair/Reynolds' Principles of Information Systems (14th ed). Completely reorganised for clarity and focus, this fresh new edition provides engaging new chapter opening cases and a new chapter on AI and automation. You explore the challenges …
Operations Management: Creating Value Along the Supply Chain, 2nd Canadian Edition is designed to teach students how to create value and competitive advantage along the supply chain in a rapidly changing global environment. Beyond providing a solid foundation, this course covers increasingly important OM topics including sustainability, corporate social responsibility, global trade policies, se…
Known for its comprehensive approach, this text shows operations managers how to analyse processes, ensure quality, create value, and manage the flow of information, products and services. The seventh edition offers an extensive collection of exercises and solved problems to reinforce key concepts. An increased emphasis is placed on supply chain management and services. New information is prese…
Consumer Insight provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, wha…
This book is at once both a commentary on recent political history and a guide to effective political practice. A must read for politics watchers, activists, and students of politics
More than ever before, a greater need exists for managers to do a better job in planning their construction projects to insure greater success and better profits for all parties involved. This edition of Construction Scheduling: Principles and Practices features comprehensive coverage of scheduling fundamentals in addition to practical applications for the four most popular project management s…