PENGEMBANGAN STRATEGI BISNIS KEDAI KOPIKINA-TEBET DENGAN PENDEKATAN BUSINESS …

Tujuan dari penelitian ini adalah untuk memberikan alternatif rancangan strategi bisnis kedai Kopikina dalam menghadapi persaingan usaha dan beradaptasi dalam kondisi bisnis yang semakin berkembang. Perancangan strategi bisnis dilakukan dengan pendekatan Business Model Canvas, dimana setiap elemen dievaluasi dengan analisis SWOT. Kedai Kopikina memiliki value proposition dalam memasarkan dan me…

PENGARUH SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP CUSTOMER SATISFACTION, …

Penelitian ini bertujuan untuk menguji model kausal yang diharapkan mampu menjelaskan pengaruh service quality dan perceived value terhadap customer satisfaction, serta dampaknya terhadap customer loyalty. Data diambil melalui penyebaran kuesioner langsung kepada 150 responden pengguna beton readymix PT. Holcim Beton di Seluruh Indonesia yang memenuhi kriteria yaitu lebih dari satu tahun dan …

Research methods for business : a skill-building approach

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations

Introduction to operations research

Edition

10th ed

ISBN/ISSN

9780073523453

Collation

pages cm

Series Title

-

Call Number

[TIN-LIB-192]

Marketing research

Edition

7th ed

ISBN/ISSN

9780133074676

Collation

xxix, 459 pages : illustrations ; 26 cm

Series Title

-

Call Number

[MNJ-LIB-80]

Case study research : theory, methods, practice

Edition

-

ISBN/ISSN

9781849509220

Collation

xii, 440 pages : illustrations ; 25 cm

Series Title

-

Call Number

[MNJ-LIB-74]

Case study methodology in business research

Case Study Methodology in Business Research sets out structures and guidelines that assist students and researchers from a wide range of disciplines to develop their case study research in a consistent and rigorous manner. It clarifies the differences between practice-oriented and theory-oriented research and, within the latter category, between theory-testing and theory-building. It describes …

Social research methods: qualitative and quantitative approaches

Edition

7th.ed

ISBN/ISSN

9781292020235

Collation

xiii, 545 p. : ill. ; 24 cm.

Series Title

-

Call Number

[POL-LIB-538]

Qualitative research and evaluation methods

The book that has been a resource and training tool for countless applied researchers, evaluators, and graduate students has been completely revised with hundreds of new examples and stories illuminating all aspects of qualitative inquiry. Patton has created the most comprehensive, systematic and up-to-date review of qualitative methods available. Patton has retained and expanded upon the Exhi…

Introduction to operations research

Frederick S. Hillier, Gerald J. Lieberman ; cases developed by Karl Schmedders and Molly Stephens ; tutorial software developed by Mark Hillier and Michael O'Sullivan.