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Found 249 from your keywords: subject="Marketing"
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cover
E-commerce 2017: business, technology, society
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Laudon, Kenneth C.Traver, Carol Guercio

Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airb…

Edition
13th ed
ISBN/ISSN
9780134601564
Collation
xliii, 821 pages : color illustrations ; 26 cm
Series Title
-
Call Number
[TIF-LIB-68]
Availability1
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cover
The new rules of marketing & PR: how to use content marketing, podcasting, so…
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Scott, David Meerman

The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike…

Edition
7th ed
ISBN/ISSN
9781119651604
Collation
1 online resource
Series Title
-
Call Number
658.872 SCO n
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cover
Customer relationship management : how to turn a good business into a great one!
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Roberts-Phelps, Graham

This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria.

Edition
-
ISBN/ISSN
9781854181145
Collation
230 pages : illustrations ; 22 cm
Series Title
-
Call Number
658.812 ROB c
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cover
Digital marketing strategy: an integrated approach to online marketing
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Kingsnorth, Simon

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws.

Edition
2nd ed
ISBN/ISSN
9780749498085
Collation
1 online resource.
Series Title
-
Call Number
658.872 KIN d
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cover
Principles of marketing
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Armstrong, Gary (Gary M.)Kotler, Philip

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and …

Edition
18th ed.
ISBN/ISSN
9780135766590
Collation
pages cm
Series Title
-
Call Number
658.8 KOT p
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cover
Marketing : an introduction
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Kotler, PhilipArmstrong, GaryOpresnik, Marc O

Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Throug…

Edition
14th ed
ISBN/ISSN
9781292294865
Collation
676 pages : illustrations ; 28 cm
Series Title
-
Call Number
658.8 KOT m
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cover
Handbook of consumer psychology
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Kardes, Frank R.Haugtvedt, Curtis P.Herr, Paul

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to …

Edition
-
ISBN/ISSN
9780805856033
Collation
xvi, 1273 p. : ill. ; 27 cm.
Series Title
Marketing and consumer psychology series
Call Number
658.834 2 KAR h
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cover
Digital marketing: strategic planning & integration
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Hanlon, Annmarie.

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a di…

Edition
1st edition.
ISBN/ISSN
9781526426673
Collation
pages cm
Series Title
-
Call Number
658.872 028 546 78 HAN d
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cover
Digital marketing
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Chaffey, DaveEllis-Chadwick, Fiona

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links mar…

Edition
7th ed
ISBN/ISSN
9781292241579
Collation
pages cm
Series Title
-
Call Number
658.872 028 546 78 CHA d
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cover
The magic of winning proposals
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Ricci, Laura, MBA

Edition
5th ed
ISBN/ISSN
9781502792198
Collation
144 pages : illustrations, forms ; 23 cm
Series Title
-
Call Number
658.152 24 RIC m

Edition
5th ed
ISBN/ISSN
9781502792198
Collation
144 pages : illustrations, forms ; 23 cm
Series Title
-
Call Number
658.152 24 RIC m
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First Page Previous 6 7 8 9 10 Next Last Page
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