Penelitian ini bertujuan mengetahui atribut dominan yang dapat dijadikan sebagai parameter mutu beberapa varietas Beras Organik Pecah Kulit (BOPK) selama penyimpanan. Metode analisis sensori Projective Mapping (Napping) digunakan pada penelitian ini. Ketiga varietas BOPK yang digunakan yaitu varietas Ciherang, Pandan Wangi, dan Mentik Wangi. Panelis tidak terlatih (naïve panelist) digunakan se…
Substitusi tepung terigu dengan tepung MOCAF pada produk Mi dapat dilakukan dengan konsentrasi sampai 40% tanpa merubah kualitas sensori yang dihasilkan, namun memiliki kelemahan rendahnya kandungan protein sehingga tidak sesuai dengan SNI 01-2974-1996 tentang Mi Kering. Penelitian ini bertujuan untuk mengevaluasi kualitas sensori Mi MOCAF dengan penambahan isolat protein kedelai (IPK) dengan k…
Long considered the standard for all organizational behavior textbooks, Organizational Behavior provides the research you want, in the language your students understand. This text continues its tradition of making current, relevant research come alive for readers. The Seventeenth Edition has been thoroughly updated to reflect the most recent research and business events within the field of org…
Penelitian ini bertujuan untuk menguji pengaruh demografis, environmental knowledge, value, attitude, dan behavior, terhadap kesediaan untuk membayar lebih mahal kosmetik ramah lingkungan di Jakarta. Data dikumpulkan dari 200 responden dengan karakteristik wanita, bertempat tinggal di Jakarta, berusia diatas 20 tahun, dan pengguna kosmetik ramah lingkungan. Pengumpulan data dilakukan dengan sur…
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students. Here's how: *Digital Consumer Focus: This text continues to highlight and…
Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills
In a global market economy, a viable business cannot be locked into a single form or function anymore. Rather, success is contingent upon a self-renewing capacity to spontaneously create structures, functions, and processes responsive to a fluctuating business landscape. Now in its third edition, Systems Thinking synthesizes systems theory and interactive design, providing an operational method…
Omega-3s, trans-fats, polyunsaturated fatty acids, linoleic acidùresearch facts about fatty acids and their relationship to heart disease and atherosclerosis, obesity, cancer, and neurological disorders abound. Chemical names appear on every nutrition label. But, just what do these terms mean in health and disease?The Fats of Life delineates the importance of essential fatty acids, with a focu…
Presents an analysis of the key drivers of consumer food choices. This book examines the role of consumers' attitudes towards quality and marketing, and covers cultural and individual differences in food choice. It discusses public health and methods to change consumers' preferences for unhealthy foods
Steven L. McShane, Mary Ann Von Glinow.