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Subject : "Marketing"

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The global brand: how to create and develop lasting brand value in the world market

Author(s) : Hollis, Nigel. -

Edition : 1st ed.

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Fundamentals Of Digital Marketing

Author(s) : Puneet Singh Bhatia -

Edition :

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Marketing 4.0: moving from traditional to digital

Author(s) : Kartajaya, Hermawan - Kotler, Philip - Setiawan, Iwan -

Edition :

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Corporate social responsibility: doing the most good for your company and your cause

Author(s) : Kotler, Philip. - Lee, Nancy -

Edition :

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Marketing communications : a European perspective

Author(s) : Patrick de Pelsmacker - Maggie Geuens - Joeri van den Bergh -

Edition : 5th ed

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Advertising and promotion: an integrated marketing communications perspective

Author(s) : Belch, George E. (George Edward) - Belch, Michael A. -

Edition : 11th.ed

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Principles and practice of social marketing: an international perspective

Author(s) : Donovan, Robert J. - Henley, Nadine. -

Edition : 2nd ed.

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Consumer behaviour: a European outlook

Author(s) : Schiffman, Leon G. - Kanuk, Leslie Lazar. - Hansen, Håvard. -

Edition : 2nd ed.

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Digital marketing : strategy, implementation and practice

Author(s) : Dave Chaffey - Fiona Ellis-Chadwick -

Edition : 6th. Ed

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Case studies on social marketing: a global perspective

Author(s) : Galan Ladero, M. Mercedes. -

Edition : 1st edition.

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