The Oxford handbook of political economy

The Handbook views political economy as a set of methodologies, typically associated with economies, but now part and parcel of political science itself, that are used to explain political and economic phenomena at both the micro and macro level.

Getting beyond better: how social entrepreneurship works

Who really moves things forward in our society and how do they do it? How have they always done it? Strategy guru Roger Martin and Skoll Foundation CEO Sally Osberg make a compelling argument that social entrepreneurs are agents of change who recognize, in our current reality, various kinds of "equilibria"-systems in need of change-and then advance social progress by transforming these systems,…

Consumer Behavior: Buying, Having, and Being, Global Edition.

Edition

12th ed

ISBN/ISSN

9781292153100

Collation

1 online resource.

Series Title

-

Call Number

[KOM-LIB-217]

Mergers and acquisitions : a step-by-step legal and practical guide

The legal, financial, and business primer to the M&A process Mergers and Acquisitions offers accessible step-by-step guidance through the M&A process to provide the legal and financial background required to navigate these deals successfully. From the initial engagement letter to the final acquisition agreement, this book delves into the mechanics of the process from beginning to end, favoring …

Mergers, acquisitions, and corporate restructurings

This book provides a comprehensive look at the field's growth and development, and places M & As in realistic context amidst changing trends, legislation, and global perspectives. All-inclusive coverage merges expert discussion with extensive graphs, research, and case studies to show how M & As can be used successfully, how each form works, and how they are governed by the laws of major countr…

Economics: principles and policy

Uses the aggregate supply/aggregate demand model as a fundamental tool for learning macroeconomics. This book provides a balance of theory to application, allowing readers to relate the materials to their everyday lives using puzzles, issues, and examples.

Strategic marketing : concepts and cases

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global conte…

Managing corporate social responsibility: a communication approach

Edition

-

ISBN/ISSN

9781444336290

Collation

xii, 180 p. : ill. ; 25 cm.

Series Title

-

Call Number

[KOM-LIB-77]

The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobi…

David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requi…

Public-private partnerships : principles of policy and finance

Over the last decade or so, private-sector financing through public-private partnerships (PPPs) has become increasingly popular around the world as a way of procuring and maintaining public-sector infrastructure, in sectors such as transportation (roads, bridges, tunnels, railways, ports, airports), social infrastructure (hospitals, schools, prisons, social housing) public utilities (water supp…