Strategic marketing : concepts and cases

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global conte…

Strategic corporate social responsibility: stakeholders in a global environment

Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this work links numerous subjects such as strategy, marketing and ethics, encouraging a multidisciplinary approach to this subject.

Sustainable building adaptation: innovations in decision-making

How to adapt existing building stock is a problem being addressed by local and state governments worldwide. In most developed countries we now spend more on building adaptation than on new construction and there is an urgent need for greater knowledge and awareness of what happens to commercial buildings over time. Sustainable Building Adaptation: innovations in decision-making is a significan…

Food forensics and toxicology

A comprehensive guide, offering a toxicological approach to food forensics, that reviews the legal, economic, and biological issues of food fraud Food Forensics and Toxicology offers an introduction and examination of forensics as applied to food and foodstuffs. The author puts the focus on food adulteration and food fraud investigation. The text combines the legal/economic issues of food fraud…

Environmental Valuation in developed countries: case studies

This is the second of two volumes of case studies that illustrate how environmental economists place values on environmental assets and on the flows of goods and services generated by those assets. The first volume Valuing the Environment in Developing Countries illustrates methodologies and applications of valuation techniques in the developing world; this volume concentrates on developed or `…

Economic valuation of river systems

It is rare to find a book that attempts to integrate physical, biological and social sciences (economics) to address environmental problems, but this book does a great job of it. It is also rare to find a book that addresses both the benefits and the costs of river restoration, and again this book delivers. This collection of case studies provides an informative and practical guide to conductin…

Case studies in disaster response and emergency management

Edition

-

ISBN/ISSN

9781439883167

Collation

xviii, 234 p. : ill. ; 24 cm.

Series Title

ASPA/American Society for Public Administration series in public administration and public policy

Call Number

[TLK-LIB-140]

Consumer behavior: building marketing strategy

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Product design and development

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise.The integrative meth…

The negotiation book: your definitive guide to successful negotiating

Master the art of negotiation and gain the competitive advantage Now revised and updated, the second edition of The Negotiation Book will teach you about one of the most important skills in business. We all have to negotiate at some point; whether in the office or at home and good negotiation skills can have a profound effect on our lives – both financially and personally. No other skill wil…