This book examines the legal and policy aspects of cyber-security. It takes a much needed look at cyber-security from a geopolitical perspective. Through this lens, it seeks to broaden the reader's understanding of the legal and political considerations of individuals, corporations, law enforcement and regulatory bodies and management of the complex relationships between them. In drawing on int…
Concern about the size of the world's population did not begin with the Baby Boomers. Overpopulation as a conceptual problem originated after World War I and was understood as an issue with far-reaching ecological, agricultural, economic, and geopolitical consequences. This study traces the idea of a world population problem as it developed from the 1920s through the 1950s, long before the late…
Simultaneously celebrated and denigrated, celebrities represent not only the embodiment of success, but also the ultimate construction of false value. Celebrity and Power questions the impulse to become embroiled with the construction and collapse of the famous, exploring the concept of the new public intimacy: a product of social media in which celebrities from Lady Gaga to Barack Obama are ex…
The face of internet celebrity is rapidly diversifying and evolving. Online and mainstream celebrity culture are now weaving together, such that breakout stars from one-hit viral videos are able to turn their transient fame into a full-time career. This book presents a framework for thinking about the different forms of internet celebrity that have emerged over the last decade, taking examples …
The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume influences our way of life and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this…
Media relations professionals must know how to stay ahead of the game to be effective in todays complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Based on decades of real-world experience, the authors pre…
The Associated Press Guide to News Writing, is the standard professional resource for both novice and experienced news writers. This practical handbook is the ideal writing style guide for all reporters, writers, editors, and English and journalism students. It covers all the essentials of good news writing, according to the styles and guidelines set forth by the Associated Press―with lively …
AVA Publishing SA, Switzerland, 2008. Paperback. Book Condition: New. 229 x 163 mm. Brand New Book with Free Worldwide Delivery. This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts,…
Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that prev…
Stuart E. Eizenstat, "The Art of Diplomacy: How American Negotiators Reached Historic Agreements That Changed the World"A riveting retelling of diplomatic history with praise from Bill Clinton, Hillary Clinton, Bertie Ahern (Ireland), Tony Blair (UK), Ehud Olmert (Israel), and more.“A magisterial tome on the international negotiations that shaped modern American history.... Grand in scope and…