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Reinventing government: how the entrepreneurial spirit is transforming the pu…
A revolution is stirring in America. People are angry at governments that spend more but deliver less, frustrated with bureaucracies that give them no control, and tired of politicians who raise taxes and cut services but fail to solve the problems we face." "Reinventing Government is both a call to arms in the revolt against bureaucratic malaise and a guide to those who want to build something…
- Edition
- -
- ISBN/ISSN
- 9780201523942
- Collation
- xxii, 405 p. ; 23 cm.
- Series Title
- -
- Call Number
- 352.3670973 OSB r
The new public service: serving, not steering
Provides a framework for the many voices calling for the reaffirmation of democratic values, citizenship, and service in the public interest. This edition includes a chapter that addresses the practical issues of applying these ideals in actual, real-life situations
- Edition
- Expanded ed.
- ISBN/ISSN
- 9780765619983
- Collation
- xv, 222 p. ; 24 cm.
- Series Title
- -
- Call Number
- 351 DEN n
Digital media law
Covering the latest legal updates and rulings, the second edition ofDigital Media Lawpresents a comprehensive introduction to all the critical issues surrounding media law. Provides a solid foundation in media law Illustrates how digitization and globalization are constantly shifting the legal landscape Utilizes current and relevant examples to illustrate key concepts Revised section on legal …
- Edition
- 2nd ed.
- ISBN/ISSN
- 9781118290729
- Collation
- xi, 404 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 343.73099 PAC d
Consumer behavior: building marketing strategy
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with …
- Edition
- 14th.ed
- ISBN/ISSN
- 9781260100044
- Collation
- pages cm
- Series Title
- -
- Call Number
- 658.834 2 MOT c
Broadcast news in the digital age: a guide to reporting, producing and anchor…
Written by two award-winning broadcast journalists, this book offers a practical, hands-on guide to the modern digital TV newsroom. Pulling from extensive industry experience, the authors provide a comprehensive look at the key journalistic skills needed to excel in broadcast news today, including storytelling, writing, story pitching, video production, interviewing, and managing social media. …
- Edition
- -
- ISBN/ISSN
- 9780367683405
- Collation
- pages cm
- Series Title
- -
- Call Number
- 070 195 SID b
Mass media research: an introduction
Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In reco…
- Edition
- 4th ed
- ISBN/ISSN
- 9780429491146
- Collation
- 1 online resource
- Series Title
- Routledge communication series
- Call Number
- 302.23 RAN m
The future of US global power: delusions of decline
Has the combination of protracted war, explosive indebtedness and mounting income inequality dealt a decisive blow to US global influence and stature? Has the 'rise of the rest' completely upended the distribution of global power? The flood of recent commentary bemoaning the end of American primacy would lead one to think so. Stuart Brown rejects this conventional wisdom, and argues that the US…
- Edition
- -
- ISBN/ISSN
- 9781137023155
- Collation
- x, 321 p. : ill. ; 23 cm.
- Series Title
- International political economy series (Palgrave Macmillan (Firm))
- Call Number
- 327.730 090 512 BRO f
Business essentials
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and r…
- Edition
- 12th ed
- ISBN/ISSN
- 9780134728391
- Collation
- xxv, 675 pages ; 29 cm
- Series Title
- -
- Call Number
- 658 EBE e
Understanding public policy
An introduction to public policy that helps students learn how to think critically about politics, 'Understanding Public Policy' provides an introduction to the study of public policy, as well as an overview of the models that political scientists use to describe and explain political life
- Edition
- 15th ed
- ISBN/ISSN
- 9780134169972
- Collation
- ix, 358 pages ; 24 cm
- Series Title
- -
- Call Number
- 320.609 73 DYE
Fundamentals of investment management
Presenting applied theory alongside real-world examples, Fundamentals of Investment Management provides a survey of the important areas of investments: valuation, the marketplace, fixed income instruments and markets, equity instruments and markets, derivative instruments, and a cross-section of special topics, such as international markets and mutual funds. The text is user-friendly, but makes…
- Edition
- 10th ed.
- ISBN/ISSN
- 9780078034626 (hardb
- Collation
- xxxi, 656 p. : ill. (some col.) ; 28 cm.
- Series Title
- The McGraw-Hill/Irwin series in finance, insurance and real estate
- Call Number
- 332.6 HIR f
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