Management Control Systems

Edition

12th ed

ISBN/ISSN

0070635838

Collation

-

Series Title

-

Call Number

658.15 ANT m

Strategic management and competitive advantage: concepts and cases

What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.

Consumer Behavior: Buying, Having, and Being, Global Edition.

Edition

12th ed

ISBN/ISSN

9781292153100

Collation

1 online resource.

Series Title

-

Call Number

[KOM-LIB-217]

Foundations of business

Gives students the comprehensive preparation they'll need to Succeed in competitive business world. By providing a brief survey of the major functional areas of business, including management, marketing, accounting, finance, economics, and information technology, this title introduces the reader to core business practices

Strategic marketing : concepts and cases

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global conte…

Competitive strategy: techniques for analyzing industries and competitors : w…

Michael E. Porter.

Strategic management and competitive advantage : concepts and cases

This text strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis. For courses in strategy and strategic management. Core strategic management concepts without the excess.

Business intelligence, analytics, and data science: a managerial perspective

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