Handbook of social movements across disciplines

Researchers and students from divergent academic disciplines share an interest in the study of social movements and collective action. Through a variety of disciplinary approaches and techniques, researchers seek to understand the emergence and development of collective action. In the last few decades, the field of social-movements-studies has proliferated enormously, covering a wide array of m…

Organizations: behavior, structure, processes

James L. Gibson ... [et al.].

Organizational behavior: emerging knowledge, global reality

Helps you make sense of organizational behavior, and provides the conceptual tools to work more effectively in the workplace. Suitable for managers; and useful to those who work in and around organizations, this book explains how emotions are the foundation of employee motivation, attitudes, and decisions.

Handbook of consumer psychology

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to …

Consumer behavior

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, First Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and societ…

Consumer Behavior: Buying, Having, and Being, Global Edition.

Edition

12th ed

ISBN/ISSN

9781292153100

Collation

1 online resource.

Series Title

-

Call Number

[KOM-LIB-217]

Predictive analytics and data mining: concepts and practice with RapidMiner

Put Predictive Analytics into Action Learn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid…

Consumer behaviour: a European outlook

This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches.

Organizational behavior

Organisational Behavior, 7e by McShane/Von Glinow helps everyone make sense of Organizational Behavior, and provides the conceptual tools to work more effectively in the workplace. This author duo continue the trailblazing innovations that made previous editions of Organizational Behavior recognised and adopted by the new generation organisational behavior (OB) instructor. The McShane and Von …

The human brand: how we relate to people, products, and companies

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, custome…