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Celebrity and power: fame in contemporary culture
Simultaneously celebrated and denigrated, celebrities represent not only the embodiment of success, but also the ultimate construction of false value. Celebrity and Power questions the impulse to become embroiled with the construction and collapse of the famous, exploring the concept of the new public intimacy: a product of social media in which celebrities from Lady Gaga to Barack Obama are ex…
- Edition
- 2nd ed
- ISBN/ISSN
- 9780816695621
- Collation
- lii, 290 pages ; 23 cm
- Series Title
- -
- Call Number
- 306.0973 MAR c
The art of diplomacy: how American negotiators reached historic agreements th…
Stuart E. Eizenstat, "The Art of Diplomacy: How American Negotiators Reached Historic Agreements That Changed the World"A riveting retelling of diplomatic history with praise from Bill Clinton, Hillary Clinton, Bertie Ahern (Ireland), Tony Blair (UK), Ehud Olmert (Israel), and more.“A magisterial tome on the international negotiations that shaped modern American history.... Grand in scope and…
- Edition
- -
- ISBN/ISSN
- 9781538168004
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 327.73 STU a
Convergence culture: where old and new media collide
Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid Internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter …
- Edition
- -
- ISBN/ISSN
- 9780814742815
- Collation
- xi, 308 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 302.230973 HEN c
AI superpowers: China, Silicon Valley, and the new world order
The United States has long been the leader in Artificial Intelligence. But Dr. Kai-Fu Lee--one of the world's most respected experts on AI--reveals that China has caught up to the US at an astonishingly rapid pace. As Sino-American competition in AI heats up, Lee envisions China and the US forming a powerful duopoly in AI. He outlines the upheaval of traditional jobs, how the suddenly unemploye…
- Edition
- -
- ISBN/ISSN
- 9781328545862
- Collation
- 1 online resource.
- Series Title
- -
- Call Number
- 338.4 LEE a
Developing outcomes-based assessment for learner-centered education: a facult…
Describes the move to outcomes-based assessment at California State University Monterey Bay. Discusses the faculty's experience with the transition and features an anecdote at the start of each chapter
- Edition
- 1st ed.
- ISBN/ISSN
- 9781579221959
- Collation
- xii, 275 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 378.1 DRI d
Brand leadership
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty
- Edition
- -
- ISBN/ISSN
- 0684839245
- Collation
- xii, 351 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.8 AAK b
Managing brand equity: capitalizing on the value of a brand name
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David…
- Edition
- -
- ISBN/ISSN
- 9781439188385
- Collation
- xiii, 299 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8 AAK m
Public Relations Writing: The Essentials of Style and Format
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter,…
- Edition
- 7th.ed
- ISBN/ISSN
- 9780073511986
- Collation
- xv, 330 pages: illustrations; 23 cm
- Series Title
- -
- Call Number
- -
The dynamics of political communication: media and politics in a digital age
What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current politic…
- Edition
- 2nd.ed
- ISBN/ISSN
- -
- Collation
- 1 online resource (xii, 500 pages) : illustrations
- Series Title
- -
- Call Number
- -
Business communication today
Contents: Part 1. Understanding the foundations of business communication Part 2. Applying the three-step writing process Part 3. Digital, social, and visual media Part 4. Brief messages Part 5. Reports and proposals Part 6. Developing and delivering business presentations Part 7. Writing employment messages and interviewing for jobs Handbook of grammar, mechanics, and usage Name index…
- Edition
- 15th.ed
- ISBN/ISSN
- 9781292353142
- Collation
- 704 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.45 BOO b
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