Corporate communication 8th.ed

Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations highlight the strategies companies have used to stay ahead. Students have the opportunity to participate in real-world decisions that man…

Personal branding for dummies

The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Du…

Public Relations Writing: The Essentials of Style and Format

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter,…

Public relations: contemporary issues and techniques

Edition

-

ISBN/ISSN

0750657243

Collation

xvii, 431 pages : illustrations ; 25 cm

Series Title

-

Call Number

[KOM-LIB-192]

Public relations for marketing management

Edition

2nd.ed

ISBN/ISSN

9780333359150

Collation

ix, 182 pages ; 22 cm.

Series Title

Macmillan studies in marketing management.

Call Number

[KOM-LIB-193]

Public communication campaigns

This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns

Routledge handbook of strategic communication

The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, phi…

Public relations : strategies and tactics

Edition

-

ISBN/ISSN

9781292056586

Collation

624 pages : color illustrations ; 26 cm

Series Title

-

Call Number

659.2 WIL p

A handbook of corporate communication and strategic public relations: pure an…

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing new approach to this topic, the authors challenge…

Sage handbook of international corporate and public affairs

This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on em…