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Marketing Management, 16th Global Edition
The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing …
- Edition
- -
- ISBN/ISSN
- 9781292404813
- Collation
- 605 pages : illustrations ; 28 cm.
- Series Title
- -
- Call Number
- 658.8 KOT m
Strategies and tools for corporate blogging
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, t…
- Edition
- -
- ISBN/ISSN
- 9780750684163
- Collation
- xvi, 224 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-140]
Digital marketing strategy: an integrated approach to online marketing
Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional mar…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9781398605985
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.876 KIN d
Social marketing: behavior change for social good
Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners thr…
- Edition
- 6th ed.
- ISBN/ISSN
- 9781544351490
- Collation
- xxiii, 486 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.8 LEE s
Digital marketing : foundations and strategy
Zahay/Labrecque/Reavey/Roberts' Digital marketing foundations and strategy, 5th edition provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to pro…
- Edition
- 5th Ed
- ISBN/ISSN
- 9780357720738
- Collation
- xi, 434 pages : illustrations (some color), maps (
- Series Title
- -
- Call Number
- 658.802 ZAH d
Marketing: an introduction
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated a…
- Edition
- 15th Ed.
- ISBN/ISSN
- 9780137476459
- Collation
- xxiv, 676 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8
Principles of marketing
Principles of Marketing' helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework
- Edition
- 19th Ed.
- ISBN/ISSN
- 9781292449364
- Collation
- 768 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8 KOT p
Marketing communications
Support your students' understanding of the methods and issues surrounding Marketing Communications. Marketing Communications delivers a blend of academic and practitioner materials, covering how brands engage audiences. This streamlined edition will provide your students with the additional tools they need to develop their careers in the field
- Edition
- 9th.ed
- ISBN/ISSN
- 9781292400310
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.802 CHR m
Platform revolution: how networked markets are transforming the economy and h…
An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value
- Edition
- First Edition.
- ISBN/ISSN
- 9780393354355
- Collation
- xiii, 336 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.8 GEO p
Aktivitas Komunikasi Pemasaran PT. Astra Graphia Tbk. melalui Website dalam M…
Penelitian ini menjelaskan tentang aktivitas komunikasi pemasaran yang dilakukan oleh PT Astra Graphia Tbk pada era digital dalam meningkatkan brand awareness perusahaan berdasarkan teori tingkatan awareness David Aaker. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis bagaimana aktivitas website Astragraphia Document Solution dalam meningkatkan brand awareness terhadap perusahaan…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- ix, 124 p. : illus. ; 20.5 cm.
- Series Title
- -
- Call Number
- UB/EIS-KOM/19/408
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