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Winning PR in the wired world: powerful communications strategies for the noi…
No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don Middleberg?s four fast ?rules? to successful PR:…
- Edition
- -
- ISBN/ISSN
- 9780071363426
- Collation
- xii, 235 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-141]
Strategies and tools for corporate blogging
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, t…
- Edition
- -
- ISBN/ISSN
- 9780750684163
- Collation
- xvi, 224 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-140]
Literasi Digital: Pengetahuan & Transformasi Terkini Teknologi Digital Era In…
Buku "Literasi Digital: Pengetahuan & Transformasi Terkini Teknologi Digital Era Industri 4.0 dan Society 5.0" adalah sebuah panduan menyeluruh yang menggali esensi literasi digital dalam era revolusi industri 4.0 dan masyarakat 5.0. Buku ini membahas peran serta konsep dasar teknologi, dan merinci isu-isu kritis seperti keamanan, dan jaringan komputer. Selain itu buku ini juga membahas implika…
- Edition
- edisi 1
- ISBN/ISSN
- 9786238483044
- Collation
- 246 halaman
- Series Title
- -
- Call Number
- 004.678 ALM l
Digital marketing strategy: an integrated approach to online marketing
Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional mar…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9781398605985
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.876 KIN d
Handbook on the digital creative economy
Digital technologies have transformed the way many creative works are generated, disseminated and used. They have made cultural products more accessible, challenged established business models and the copyright system, and blurred the boundary between producers and consumers. This unique resource presents an up-to-date overview of academic research on the impact of digitization in the creative …
- Edition
- -
- ISBN/ISSN
- 9781781004883
- Collation
- xiii, 441 pages : illustrations ; 25 cm.
- Series Title
- -
- Call Number
- 338.477 TOW h
Digital marketing : foundations and strategy
Zahay/Labrecque/Reavey/Roberts' Digital marketing foundations and strategy, 5th edition provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to pro…
- Edition
- 5th Ed
- ISBN/ISSN
- 9780357720738
- Collation
- xi, 434 pages : illustrations (some color), maps (
- Series Title
- -
- Call Number
- 658.802 ZAH d
Discovering computers 2018: digital technology, data, and devices
Teach students to maximize their use of mobile devices, make the most of online tools for collaboration and communication, and fully utilize today's Internet capabilities with the latest edition of DISCOVERING COMPUTERS 2018. Introductory computing students see how technology skills assist in employment and advancing their careers. This edition highlights today's most current technology trends …
- Edition
- -
- ISBN/ISSN
- 9781337285100
- Collation
- 1 volume (various pagings) : colour illustrations
- Series Title
- Shelly Cashman series
- Call Number
- 004 VER d
Internet celebrity: understanding fame online
The face of internet celebrity is rapidly diversifying and evolving. Online and mainstream celebrity culture are now weaving together, such that breakout stars from one-hit viral videos are able to turn their transient fame into a full-time career. This book presents a framework for thinking about the different forms of internet celebrity that have emerged over the last decade, taking examples …
- Edition
- First edition.
- ISBN/ISSN
- 9781787560765
- Collation
- xxii, 169 pages : illustrations ; 20 cm.
- Series Title
- SocietyNow
- Call Number
- 302.231 ABI i
Digital PR
Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that prev…
- Edition
- -
- ISBN/ISSN
- 9781787566194
- Collation
- xiv, 172 pages ; 21 cm
- Series Title
- -
- Call Number
- 659.2 WHA d
Platform revolution: how networked markets are transforming the economy and h…
An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value
- Edition
- First Edition.
- ISBN/ISSN
- 9780393354355
- Collation
- xiii, 336 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.8 GEO p
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