Running an effective investor relations department: a comprehensive guide

Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information. From creating and properly communicating a company's investment story, to dealing with both the sell side and buy side of the investment community, to providi…

Investor Relations: Principles and International Best Practices in Financial …

This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.

Corporate Finance

For corporate finance courses. Modern theory blended with practice to elevate your financial decision making Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance texts. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the f…

Foundations of financial management

Responding to the demands of the marketplace, this text has a strong real-world emphasis, clear writing style, and step-by-step explanations that simplify difficult concepts. The text focuses on the "nuts and bolts" of finance with clear and thorough treatment of concepts and applications that are reinforced through end of chapter problems with solutions completed by the authors. Includes cover…

Crisis, issues and reputation management

Edition

-

ISBN/ISSN

9780749469924

Collation

xvi, 262 pages ; 23 cm

Series Title

-

Call Number

659.2 GRI c

Corporate public affairs: interacting with interest groups, media, and govern…

Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions

Qualitative research methods in public relations and marketing communications

The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and crit…

Managing communications in a crisis

Edition

-

ISBN/ISSN

0566082942

Collation

1 online resource (193 pages)

Series Title

-

Call Number

659.2 RUF m

Principles of managerial finance

With explanations and real-life case studies, combined with an extensive array of aids to learning, this introductory text integrates features which provide a framework to help students learn the major concepts behind managerial finance. point-by-point at the end of the chapters and noted in the assignment material. More logically, the chapter on the analysis of financial statements is now plac…

Fundamentals of corporate finance

Corporate Finance, by Ross, Westerfield, Jaffe, and Jordan emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the working of a small number of integrated and powerful intuitions, rather than a collection of unrelated topics. They develop the central concepts of modern…