The Digitalization of Public Diplomacy

This book addresses how digitalization has influenced the institutions, practitioners and audiences of diplomacy. Throughout, the author argues that terms such as ‘digitalized public diplomacy’ or ‘digital public diplomacy’ are misleading, as they suggest that Ministries of Foreign Affairs (MFAs) are either digital or non-digital, when in fact digitalization should be conceptualized as …

The frontiers of public diplomacy: hegemony, morality, and power in the inter…

This edited volume provides the foremost analysis of public diplomacy's relationship with hegemony, morality and power, through an analysis of the peripheries of the international system where power dynamics are most apparent. This examination of public diplomacy's frontiers will aid scholars in acquiring greater critical understanding of the values and intentions that are at the crux of this a…

Qualitative communication research methods

When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field. This valuable handbook has attracted scores of contributors since th…

Digital ethnography: principles and practice

This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research and demonstrates how the methodological, practical and theoretical dimensions are increasingly intertwined. Digital ethnography is central to our understanding of the social world; it can shape me…

Convergent journalism: an introduction

Learn how to deliver news in any and all media. This one volume teaches you how to master all of the skills needed to be a converged journalist. Don't think only broadcast or print. Think online, air waves, magazines, PDAs, cell phones and electronic paper. Convergent Journalism an Introduction explains what makes a news story effective today and how to recognize the best medium for a particula…

A First Look at Communication Theory 11th. ed.

The 11th edition of A First Look at Communication Theory encourages students who are encountering the field for the first time to tackle theories without fear. The authors’ conversational style and relevant examples keep complex theories within the grasp of first-time theory students. They introduce over 30 diverse theories that are a mix of foundational and recent scholarship and, with the b…

A first look at communication theory

he tenth edition of A First Look at Communication Theory justifies again the program’s enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit o…

Strategies and tools for corporate blogging

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, t…

Organizational communication: approaches and processes. 7th.ed

ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consistent use of examples and case studies result in a text that undergraduate students will find easy to understand

Business communication: building critical skills

Edition

6th ed. Canadian Edition

ISBN/ISSN

9780073403151

Collation

xxxi, 575 p. : ill. (chiefly col.) ; 28 cm.

Series Title

-

Call Number

651.7 Loc b