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Business ethics: ethical decision making and cases
Using a managerial framework, [the authors] explain how ethics can be integrated into strategic business decisions. This framework provides an overview of the concepts, processes, mandatory, core, and voluntary practices associated with successful business ethics programs ... [The] primary goal ... is to enhance the awareness and the decision-making skills that students will need to make busine…
- Edition
- 10th ed
- ISBN/ISSN
- 9781285423715
- Collation
- xviii, 633 pages : color illustrations ; 25 cm
- Series Title
- -
- Call Number
- 174.4 FAR b
Evaluating public relations: a best practice guide to public relations and ev…
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews.Fully revised and up…
- Edition
- -
- ISBN/ISSN
- 9780749443061
- Collation
- vii, 213 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 WAT e
Evaluating public relations: a best practice guide to public relations planni…
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and …
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780749449797
- Collation
- iv, 252 p. : ill. ; 24 cm.
- Series Title
- PR in practice series
- Call Number
- 659.2 WAT e
Leadership: theory and practice
Now with a new chapter on Inclusive Leadership adopted in thousands of courses in 89 countries and translated into 15 different languages, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and focus on how leadership theory can inform leadership practice. Peter G. Northouse uses a consistent stru…
- Edition
- 9th.ed
- ISBN/ISSN
- 9781544397566
- Collation
- 1 volume (various paging) : illustrations ; 23 cm
- Series Title
- -
- Call Number
- 303.3 NOR l
The ethical journalist: making responsible decisions in the pursuit of news
This new edition of a well-regarded, student-friendly textbook for journalism ethics has been extensively revised and updated to meet the needs of the 21st century journalist working in the digital age. Educates aspiring journalists on ethical decision-making, with coverage of key applied issues such as the principles of fairness and accuracy, the duty of verification, the role of social media…
- Edition
- -
- ISBN/ISSN
- 9781119031734
- Collation
- pages cm
- Series Title
- -
- Call Number
- -
Strategic management : concepts and cases : a competative advantage approach
Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate and graduate courses in strategic management. This package includes MyLab. A practical, skills-oriented approach to strategic management In today's economy, gaining and susta…
- Edition
- 17th.ed
- ISBN/ISSN
- 9781292441405
- Collation
- 680 pages : colour illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.4012 DAV s
Cases in public relations management: the rise of social media and activism
Developed for advanced students in public relations, 'Cases in Public Relations Management' uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available t…
- Edition
- 2nd.ed
- ISBN/ISSN
- 9780415517706
- Collation
- xii, 592 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 659.2 SWA c
Business communication today
Contents: Part 1. Understanding the foundations of business communication Part 2. Applying the three-step writing process Part 3. Digital, social, and visual media Part 4. Brief messages Part 5. Reports and proposals Part 6. Developing and delivering business presentations Part 7. Writing employment messages and interviewing for jobs Handbook of grammar, mechanics, and usage Name index…
- Edition
- 15th.ed
- ISBN/ISSN
- 9781292353142
- Collation
- 704 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.45 BOO b
Consumer behavior: building marketing strategy
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with …
- Edition
- 14th.ed
- ISBN/ISSN
- 9781260100044
- Collation
- pages cm
- Series Title
- -
- Call Number
- 658.834 2 MOT c
The Oxford handbook of electoral systems
No subject is more central to the study of politics than elections. All across the globe, elections are a focal point for citizens, the media, and politicians long before--and sometimes long after--they occur. Electoral systems, the rules about how voters' preferences are translated into election results, profoundly shape the results not only of individual elections but also of many other impor…
- Edition
- -
- ISBN/ISSN
- 9780190258658
- Collation
- xii, 996 pages ; 26 cm
- Series Title
- -
- Call Number
- 324.6 HER o
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