Agile, strategic supply chain management is a key competitivenecessity in today's no-room-for-error business arena. And feworganizations have acquired more knowledge-and demonstratedbetter results-than the team at global managementconsultancy Pittiglio, Rabin, Todd, and McGrath (PRTM).In the breakthrough reference Strategic Supply Chain Management,two of PRTM's leading consultants in this pract…
Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits. Geared towards final year marketing students, the book is also use…