Jurnalistik (joirnalistiek) bisa diartikan secara singkat sebagai kegiatan penyiapan, penulisan, penyuntingan dan penyampaian berita kepada khalayak melalui saluran media tertentu (Kris Budiman). Dewasa ini pengertian tersebut tidak hanya sebatas melalui media cetak seperti surat kabar, majalah, dsb., nanmun juga meluas menjadi media elektronik seperti radio atau televisi. berdasarkan media yan…
Journalism of Ideas is a comprehensive field guide for brainstorming, discovering, reporting, digitizing, and pitching news, opinion, and feature stories within journalism 2.0. With on-the-job advice from professional journalists, activities to sharpen your multimedia reporting skills, and dozens of story ideas ripe for adaptation, Dan Reimold helps you develop the journalistic know-how that wi…
Master the fundamental concepts and applications of operations (OM) and supply chain management (SCM) with OPERATIONS AND SUPPLY CHAIN MANAGEMENT, 3E by award-winning authors Collier/Evans. This edition balances coverage of both manufacturing and service businesses with the latest updates, an additional new SCM chapter and new discussions that highlight the latest changes in OM and SCM. Clear e…
More than a quarter of a million students have learned the craft and ethics of journalism from Melvin Mencher's News Reporting and Writing. This classic text shows students the fundamentals of reporting and writing and examines the values that direct and underlie the practice of journalism. The changing nature of electronic media today may make this a scary time for journalism students, but it …
The market-leading Leadership: Theory and Practice presents an academically robust account of the major theories and models of leadership with a focus on how theory can inform practice. Author Peter G. Northouse uses a consistent structure for each chapter that allows readers to easily compare and contrast different theories. Case studies and questionnaires provide students with practical examp…
Adopted in thousands of courses in 89 countries and translated into 15 different languages, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and focus on how leadership theory can inform leadership practice. ... Case studies and questionnaires provide students with practical examples and opportu…
Buku Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication karangan Valerie Feldmann mengeksplorasi pergeseran teknologi komunikasi seluler dan jaringan nirkabel generasi berikutnya sebagai saluran distribusi baru bagi industri media massa. Feldmann menganalisis fenomena media seluler melalui dua sudut pandang utama: Strategi Bersaing (Competit…
This book focuses on CSR in the public sector, in all its manifestations around the world, in order to consider its application in practice and its connections to sustainable objectives. This book is unique in that all chapters were written by members of the Social Responsibility Research Network. Their ideas have been tested and refined through the feedback given after they were presented at t…
Auditing and Assurance Services: An Integrated Approach, the definitive introductory text on auditing, focuses on the auditor's decision-making process—whether during a financial statement audit or during an integrated audit of both financial statements and internal control over financial reporting. Comprehensive and up to date, the text uses examples from the complex, current global auditing…
Marketing management gives you the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic exa…