Customer relationship management : how to turn a good business into a great one!

This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria.

Business essentials

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business - and a need for a change in introduction to business courses and texts. This book captures the widespread significance of these developments and presents their implications on businesses today.

Database systems : models, languages, design and application planning

Clear explanations of theory and design, broad coverage of models and real systems, and an up-to-date introduction to modern database technologies result in a leading introduction to database systems. Intended for computer science majors, this text emphasizes math models, design issues, relational algebra, and relational calculus.

Governance theory and practice: a cross-disciplinary approach

Confusion about governance abounds. Many lack appreciation of how different traditions of thought in the social sciences contribute to our understanding. This book tackles these weaknesses head on and aims to provide a wider vision of the area, examining three critical areas of practice: environmental, corporate and participatory governance.

Quality management for organizational excellence: introduction to total quality

Features For all courses in quality management, quality engineering, quality technology, and continuous process improvement, in universities, colleges, community colleges, and corporate environments. This practical, student-focused text shows how to focus all of an organization’s resources on continuous and simultaneous improvement of quality and productivity – thereby continually improvi…

Human resource management

Human Resource Management provides students with an introduction to the daily tools and skills theyll need to function as successful managers -- in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms. The 16th Edition focuses on the positi…

Marketing : an introduction

Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Throug…

Investments

Investments sets the standard as a graduate (MBA) text intended primarily for courses in investment analysis. The guiding principle has been to present the material in a framework that is organized by a central core of consistent fundamental principles and will introduce students to major issues currently of concern to all investors. In an effort to link theory to practice, the authors make the…

Management Control Systems

Helps students to develop the insight and analytical skills required from managers. This book is aimed specifically at international students to offer a wealth of diverse analytical cases, balanced with content and international examples.;Management control and management control systems -- The environment and strategy of organizations -- Management control and the organization's internal struc…

Management Control Systems

Edition

12th ed

ISBN/ISSN

0070635838

Collation

-

Series Title

-

Call Number

658.15 ANT m