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Handbook of media management and economics
The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directi…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781138729292
- Collation
- xix, 476 pages ; 27 cm.
- Series Title
- Media management and economics
- Call Number
- 302.23068 ALB h
Strategic management in the media
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Net…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781473929500
- Collation
- xvii, 237 pages : illustrations ; 25 cm.
- Series Title
- -
- Call Number
- 302.23068 KEU s
The effective executive
Specific examples of business successes and failures serve to illustrate the essential practices of effective administration
- Edition
- -
- ISBN/ISSN
- 9780060833459
- Collation
- xxiii, 178 pages ; 21 cm
- Series Title
- -
- Call Number
- 658.4 DRU e
Internal communications: a manual for practitioners
Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-…
- Edition
- -
- ISBN/ISSN
- 9780749469320
- Collation
- xii, 255 pages : illustrations ; 24 cm.
- Series Title
- PR in practice
- Call Number
- 658.45 FIT i
Information Risk Management A practitioner's guide.
Information risk management (IRM) is about identifying, assessing, prioritising and treating risks to keep information secure and available. This accessible book is a practical guide to understanding the principles of IRM and developing a strategic approach to an IRM programme. It is the only textbook for the BCS Practitioner Certificate in Information Risk Management and this new edition refle…
- Edition
- 2nd.ed
- ISBN/ISSN
- 9781780175744
- Collation
- 1 online resource (240 pages)
- Series Title
- -
- Call Number
- 658.4038 SUT i
Mastering MySQL: a beginner's guide
In real-world applications, we see large amounts of data being generated on an hourly basis. How do you think we can handle this data? Correct, to solve our problems with large-sized data, MySQL shines bright as it is built to handle data pools of all sizes with ease. Mastering MySQL attempts to explain why MySQL is considered to be one of the most popular relative databases on the market, scor…
- Edition
- First edition.
- ISBN/ISSN
- 9781003229629
- Collation
- 1 online resource
- Series Title
- Mastering computer science series
- Call Number
- 005.7585 BIN m
Information system audit: how to control the digital disruption
The digitalization of companies is a recurrent topic of conversation for managers. Companies are forced to evolve at least as fast as their competitors. They have to review their organization, their processes, and their way of working. This also concerns auditors in terms of their audit strategy and working methods. Digitalization is the tip of the iceberg that represents the increasing digital…
- Edition
- First edition.
- ISBN/ISSN
- 9781003230137
- Collation
- 1 online resource
- Series Title
- Security, audit and leadership series
- Call Number
- 657.458 PER i
Investments
Content: Part I Introduction Chapter: 1 The Investment Environment Chapter: 2 Asset Classes and Financial Instruments Chapter: 3 How Securities are Traded Chapter: 4 Mutual Funds and Other Investment Companies Part II Portfolio Theory and Practice Chapter: 5 Risk, Return, and the Historical Record Chapter: 6 Capital Allocation to Risky Assets Chapter: 7 Optimal Risky Portfolios Chapter: 8 Index…
- Edition
- 10th.Ed
- ISBN/ISSN
- 9780077861674
- Collation
- 1 volume (various pagings) : illustrations ; 27 cm
- Series Title
- The McGraw-Hill/Irwin series in finance, insurance and real estate
- Call Number
- [KOM-LIB-151]
Information technology project management
Introduce exciting opportunities and challenges in technology with Schwalbe's INFORMATION TECHNOLOGY PROJECT MANAGEMENT, 8E. This unique book demonstrates principles distinctive to managing information technology (IT). No book offers more insights and software tools for IT project management success, including updates that reflect the latest PMBOK® Guide, 5E. This edition weaves theory with su…
- Edition
- 9th.ed
- ISBN/ISSN
- 9781337101356
- Collation
- xxiii, 560 pages : color illustrations : 23 cm
- Series Title
- -
- Call Number
- 658.404 SCH i
Database system concepts
Database System Concepts presents the fundamental concepts of database management in an intuitive manner geared toward allowing students to begin working with databases as quickly as possible. A familiarity with basic data structures, computer organization, and a high-level programming language are the only prerequisites. Important theoretical results are covered, but formal proofs are omitted.…
- Edition
- 7th.ed
- ISBN/ISSN
- 9780078022159
- Collation
- 1344 p ; 24 cm
- Series Title
- -
- Call Number
- 005.74 SIL d
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