Foundations of business

Gives students the comprehensive preparation they'll need to Succeed in competitive business world. By providing a brief survey of the major functional areas of business, including management, marketing, accounting, finance, economics, and information technology, this title introduces the reader to core business practices

Case study methodology in business research

The complete guide for how to design and conduct theory-testing and other case studies.Case Study Methodology in Business Research sets out structures and guidelines that assist students and researchers from a wide range of disciplines to develop their case study research in a consistent and rigorous manner. It clarifies the differences between practice-oriented and theory-oriented research and…

IT project proposals: writing to win

Whether responding to a tender from a potential client or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. IT Project Proposals: Writing to Win can help you to create high-quality, persuasive proposals that will stand out from the crowd. The author explains how to determine the reader's basis of decision and the writer's unique s…

Digital business and E-commerce management : strategy, implementation and pra…

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good b…

The magic of winning proposals

Edition

5th ed

ISBN/ISSN

9781502792198

Collation

144 pages : illustrations, forms ; 23 cm

Series Title

-

Call Number

658.152 24 RIC m

Essentials of business processes and information systems

This supplement text bridges the gap between the fundamentals of how businesses operate (processes) and the tools that business people use to accomplish their tasks (systems). The authors have developed this text for an introductory MIS or general business course to establish a fundamental understanding of business processes. Business students, regardless of their functional discipline, will be…

Fundamentals of financial management

A practical introduction to understanding the Financial Management of companies in today’s rapidly changing business world. This book is particularly well-suited to introductory courses in financial management, for a professional qualification and as a reference for practitioners.

Principles of managerial finance

Gitman’s proven learning goal system—a hallmark feature of Principles of Managerial Finance—weaves pedagogy into concepts and practice, providing readers with a roadmap to guide them through the text and supplementary tools.The thirteenth edition features new coauthor Chad Zutter of the University of Pittsburgh who brings his contemporary thinking and pedagogy to the text.

International democracy and the West: the role of governments, civil society,…

This book adds to debates over the international dimensions of democratic change by studying the policies and actions of three sets of Western actors: namely, governments, multinational companies, and international NGOs. This actor-based triangular approach responds to observations that the strategic, economic, and social aspects of international democracy have rarely been studied in a combined…

Software architecture for business

This book illustrates the role of software architecture and its application in business. The author describes enterprise architecture along with business architecture to show the role of software architecture in both areas. The place of software architecture in business is outlined from many perspectives in this context. The book outlines quality attributes and how managers can use software arc…