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Marketing Public Relations: A Marketer's Approach to Public Relations and Soc…
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking me…
- Edition
- -
- ISBN/ISSN
- 9780136082996
- Collation
- xxi, 291 p. : ill. (chiefly col.) ; 24 cm
- Series Title
- -
- Call Number
- 659.2 GIA m
Data journalism and the regeneration of news
Mark as downloadedDownloaded Data Journalism and the Regeneration of News Alfred Hermida, Mary Lynn Young Il download di questo libro non è disponibile a causa di un reclamo da parte del detentore del copyright Taylor & Francis Group Beware of he who would deny you access to information, for in his heart he dreams himself your master — Pravin Lal About book Comments 0 / 0 Tags …
- Edition
- -
- ISBN/ISSN
- 9781315163895
- Collation
- 1 online resource
- Series Title
- Disruptions : studies in digital journalism
- Call Number
- 070.40285 HEL d
Global politics
Delving into topics as diverse as anarchy, intersectionality, Confucianism, and neoconservatism, boxed features give you confidence in political analysis:-Focus on: learn more about the global colour line or the tragedy of the commons-Key figures: discuss the ideas of Hans Morgenthau, Frantz Fanon or bell hooks-Debating: argue whether the United Nations are obsolete, or whether nuclear weapons …
- Edition
- Third edition.
- ISBN/ISSN
- 9781350328457
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 327 HEY g
Introduction to global politics
Fully revised and updated, the second edition of Introduction to Global Politics places an increased emphasis on the themes of continuity and change. It continues to explain global politics using an historical approach, firmly linking history with the events of today. By integrating theory and political practice at individual, state, and global levels, students are introduced to key development…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780203151334
- Collation
- xxix, 600 p. : ill. (some col.), col. maps ; 25 cm
- Series Title
- -
- Call Number
- 327 MAN i
An introduction to global studies
Taking an interdisciplinary approach, An Introduction to Global Studies presents readers with a solid introduction to the complex, interconnected forces and issues confronting today's globalized world.
- Edition
- -
- ISBN/ISSN
- 9781405187374
- Collation
- xxi, 417 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 303.482 Cam a
The Data Journalism Handbook: Towards A Critical Data Practice
The Data Journalism Handbook: Towards a Critical Data Practice provides a rich and panoramic introduction to data journalism, combining both critical reflection and practical insight. It offers a diverse collection of perspectives on how data journalism is done around the world and the broader consequences of datafication in the news, serving as both a textbook and a sourcebook for this emergin…
- Edition
- 1st ed.
- ISBN/ISSN
- 9789462989511
- Collation
- xvii, 220 p. : ill., maps ; 24 cm.
- Series Title
- -
- Call Number
- 070.43 GRA d
Agency mania: harnessing the madness of client/agency relationships for high-…
Why do some client/agency partnerships thrive while others fail? And how can both parties improve the chances of success? Agency Mania is an indispensable guide in which, Bruno Gralpois reveals the anatomy of a strong partnership with an advertising, media, digital, PR or marketing communications agency that drives results and delivers real value to the clients business
- Edition
- 1st ed.
- ISBN/ISSN
- 9781590792056
- Collation
- xix, 316 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.112 GRA a
Managing a public relations firm for growth and profit
The one-of-a-kind how-to book that puts effective agency management strategies at your fingertipsThe classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guida…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780789028648
- Collation
- xix, 301 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 659.2068 CRO m
The handbook of information and computer ethics
Discover how developments in information technology are raising new ethical debates. Information and computer ethics has emerged as an important area of philosophical and social theorizing, combining conceptual, meta-ethical, normative, and applied elements. As a result, academic interest in this area has increased dramatically, particularly in computer science, philosophy, and communications d…
- Edition
- -
- ISBN/ISSN
- 978-0-471-79959-7
- Collation
- -
- Series Title
- -
- Call Number
- [TIF-LIB-05]
Digital marketing: Strategy, implementation and practice
Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in ne…
- Edition
- 8th.ed
- ISBN/ISSN
- 9781292400969
- Collation
- xxv, 534 pages : illustrations (colour) ; 27 cm
- Series Title
- -
- Call Number
- 658.87202854678 CHA s
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography