Convergent journalism: an introduction

Learn how to deliver news in any and all media. This one volume teaches you how to master all of the skills needed to be a converged journalist. Don't think only broadcast or print. Think online, air waves, magazines, PDAs, cell phones and electronic paper. Convergent Journalism an Introduction explains what makes a news story effective today and how to recognize the best medium for a particula…

Spreadable media: creating value and meaning in a networked culture

This book maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness" - aggregating attention in centralized places - with "spreadability" - dispersing content widely through both formal and informal networks, some…

Media and cultural studies: keyworks

Bringing together a range of core texts into one volume, this acclaimed anthology offers the definitive resource in culture, media, and communication.A fully revised new edition of the bestselling anthology in this dynamic and multidisciplinary fieldNew contributions include essays from Althusser through to Henry Jenkins, and a completely new section on Globalization and Social MovementsRetains…

Communication theories: origins, methods, and uses in the mass media

This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurr…

Courting the media: contemporary perspectives on media and law

Edition

-

ISBN/ISSN

9781616687847

Collation

vi, 182 p. ; 24 cm.

Series Title

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Call Number

347.012 SYK c

Media and communication research methods: an introduction to qualitative and …

Comprehensiveness: From opening discussions on the nature of research to thorough treatment of the methods of textual analysis, qualitative and quantitative methods, and finally writing up research, the breadth of coverage is the hallmark of this text

Convergent media and privacy

With Media Convergence, Tim Dwyer has given us a bold restatement of the political economy approach for a 21st century media environment where traditional industry silos are collapsing, and where media users are increasingly engaged with the production and distribution of media and not simply its consumption. The book displays considerable attention to institutional detail and comparative analy…

Handbook of media management and economics

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions

Strategic management in the media: from theory to practice

With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Net…

Mediating the message in the 21st century: a media sociology perspective

Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, wit…