APA Style

Prahalad, C, K., Krishnan, M, S, (, S. (c2008). new age of innovation: driving cocreated value through global networks . nyu: McGraw-Hill.

MLA Style

Prahalad, C., K.., Krishnan, M., S., (Mayuram, S.). "new age of innovation: driving cocreated value through global networks". nyu: McGraw-Hill, c2008. Computer File.