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EXPERIENTIAL MARKETING A practical guide to interactive brand experiences

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Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing" looks at the new experiential marketing era

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Detail Information

Series Title

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Call Number

[MNJ-LIB-04]

Publisher

London : Kogan Page Ltd., 2009

Collation

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Language

English

ISBN/ISSN

9780749452759

Classification

658.827

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

activating and evaluating it for best results. Thi

Specific Detail Info

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Statement of Responsibility

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Other version/related

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