Bahan Pustaka Digital Universitas Bakrie
Book's Detail
EXPERIENTIAL MARKETING A practical guide to interactive brand experiences | |
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Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing" looks at the new experiential marketing era |
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Statement of Responsibility | |
Author(s) | and how to go about planning - Personal Name |
Edition | |
Call Number | [MNJ-LIB-04] |
Subject(s) | activating and evaluating it for best results. Thi |
Language | English |
Publisher | Kogan Page Ltd |
Publishing Year | 2009 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |