APA Style

Zaltman, G., Zaltman, L, H. (2008). Marketing Metaphoria:What Deep Metaphors Reveal About the Minds of Consumers . Boston: Harvard Business School Press.

MLA Style

Zaltman, Gerald., Zaltman, Lindsay, H.. "Marketing Metaphoria:What Deep Metaphors Reveal About the Minds of Consumers". Boston: Harvard Business School Press, 2008. Computer File.