Basics Advertising 02: Art Direction | DIGILIB Universitas Bakrie

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Image of Basics Advertising 02: Art Direction

Computer File

Basics Advertising 02: Art Direction

Nik Mahon - Personal Name;

Basics Advertising: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts. The book emphasizes the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

Availability

Ilmu Komunikasi (Database) [KOM-LIB-33]

[KOM-LIB-33]

Available

Detail Information

Series Title: -
Call Number: [KOM-LIB-33]
Publisher: London : AVA Publishing SA., 2010
Collation: -
Language: English
ISBN/ISSN: 978-2-940411-21-4
Classification: -
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Advertising
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment