APA Style

Yale, D, R. (1995). Publicity and media relations checklists : 59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact . Lincolnwood, Ill.: NTC Business Books.

MLA Style

Yale, David, R.. "Publicity and media relations checklists : 59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact". Lincolnwood, Ill.: NTC Business Books, 1995. e-Book.