APA Style

Berger, A, A. (2011). Media and communication research methods: an introduction to qualitative and quantitative approaches (2nd ed.). Thousand Oaks: Sage Publications.

MLA Style

Berger, Arthur, Asa,. "Media and communication research methods: an introduction to qualitative and quantitative approaches". 2nd ed. Thousand Oaks: Sage Publications, 2011. PDF.