APA Style

Aaker, D, A. (1991). Managing brand equity: capitalizing on the value of a brand name . nyu: Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International.

MLA Style

Aaker, David, A.. "Managing brand equity: capitalizing on the value of a brand name". nyu: Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1991. PDF.