APA Style

Stone, M. et al (2004). Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice) . London: Kogan Page Ltd.

MLA Style

Stone, Merlin. et al. "Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)". London: Kogan Page Ltd, 2004. PDF.