APA Style
Lovelock, C, H., Wirtz, J. (2022).
Services marketing: people, technology, strategy (9th.ed).
New Jersey:
World Scientific.
MLA Style
Lovelock, Christopher, H.,., Wirtz, Jochen,.
"Services marketing: people, technology, strategy".
9th.ed
New Jersey:
World Scientific,
2022.
PDF.