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Understanding media: the extensions of man

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This reissue marks the thirtieth anniversary (1964-1994) of McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in recent years, fueled by the Internet and growing competition and confluence among cable, telephone, wireless and other telecommunications technologies, resulting in new media models and information ecologies. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

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Detail Information

Series Title

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Call Number

302.23 McL U

Publisher

Corte Madera, CA : Gingko Press., 2003

Collation

xxiii, 365 p. ; 23 cm.

Language

English

ISBN/ISSN

0262631598

Classification

302.23

Content Type

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Media Type

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Carrier Type

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Edition

1st.ed

Subject(s)

Mass Media
Communication
Communication and technology

Specific Detail Info

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Statement of Responsibility

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