APA Style

Belch, G, E., Belch, M, A. (2021). Advertising and promotion : an integrated marketing communications perspective (12th.ed). New York: McGraw-Hill Education.

MLA Style

Belch, George, E.., Belch, Michael, A.. "Advertising and promotion : an integrated marketing communications perspective". 12th.ed New York: McGraw-Hill Education, 2021. PDF.