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Internal communications: a manual for practitioners

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Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy.

Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.

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Availability

Detail Information

Series Title

PR in practice

Call Number

658.45 FIT i

Publisher

London : Kogan Page Ltd., 2014

Collation

xii, 255 pages : illustrations ; 24 cm.

Language

English

ISBN/ISSN

9780749469320

Classification

658.45

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Communication in organizations
Business communication
Communication in management
BUSINESS & ECONOMICS / Public Relations
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Business Communication / Ge
BUSINESS & ECONOMICS / Organizational Development

Specific Detail Info

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