APA Style

Kahn, K, B., Association, P, D, &, M. (2013). The PDMA handbook of new product development (3rd ed.). nju: Wiley.

MLA Style

Kahn, Kenneth, B.., Association, Product, Development, &, Management. "The PDMA handbook of new product development". 3rd ed. nju: Wiley, 2013. PDF.