APA Style

Torelli, C, J. (2013). Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization . New York: Palgrave Macmillan.

MLA Style

Torelli, Carlos, J.. "Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization". New York: Palgrave Macmillan, 2013. PDF.