APA Style

Scott, D, M. (2020). The new rules of marketing & PR: how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly (7th ed). New Jersey: John Wiley & Sons.

MLA Style

Scott, David, Meerman. "The new rules of marketing & PR: how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly". 7th ed New Jersey: John Wiley & Sons, 2020. PDF.