APA Style

Moriarty, S, E, (, E., Mitchell, N. (2019). Advertising & IMC: principles & practice (11th ed). nyu: Pearson Education.

MLA Style

Moriarty, Sandra, E., (Sandra, Ernst)., Mitchell, Nancy. "Advertising & IMC: principles & practice". 11th ed nyu: Pearson Education, 2019. PDF.