APA Style

Scott, D, M. (2011). The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly . Hoboken, N.J.: John Wiley & Sons.

MLA Style

Scott, David, Meerman. "The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly". Hoboken, N.J.: John Wiley & Sons, 2011. Computer File.