APA Style

Belch, G, E, (, E., Belch, M, A. (2018). Advertising and promotion: an integrated marketing communications perspective (11th.ed). nyu: McGraw-Hill Education.

MLA Style

Belch, George, E., (George, Edward)., Belch, Michael, A.. "Advertising and promotion: an integrated marketing communications perspective". 11th.ed nyu: McGraw-Hill Education, 2018. Video Recording.