APA Style

Hatch, M, J., Schultz, M. (2008). Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding (1st ed.). cau: Jossey-Bass.

MLA Style

Hatch, Mary, Jo.., Schultz, Majken.. "Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding". 1st ed. cau: Jossey-Bass, 2008. Computer File.