APA Style

Foley, J., Kendrick, J. (2006). Balanced brand: how to balance the stakeholder forces that can make or break your business (1st ed.). cau: Jossey-Bass.

MLA Style

Foley, John., Kendrick, Julie.. "Balanced brand: how to balance the stakeholder forces that can make or break your business". 1st ed. cau: Jossey-Bass, 2006. Computer File.